Author DANIEL BELLINO ZWICKE
New York City author and food writer Daniel Bellino Zwicke has extensively documented the rise of premium Italian Cocktails and aperitivo culture. While $40 is a steep price even for NYC, you can typically find $18–$25 specialty drinks at local Midtown Bars. [1, 2, 3, 4]
The city's highest-priced cocktails—often hitting that $35–$40+ luxury tier—are generally found at high-end hotel lounges and exclusive establishments, primarily driven by: [1, 2, 3]
- Premium or Rare Spirits: The use of vintage vermouths, rare mezcals, or small-batch Italian amaros.
- Ultra-Luxury Locations: High-concept mixology at top-tier hotel venues and exclusive rooftops.
- The "Bourdain" Effect: Speciality recipes (like the custom, multi-liqueur Negroni de Bourdain) that require expensive, layered ingredients. [1, 2, 3]
For more cultural context and historical insights on Italian-American spirits, you can explore Daniel's published work on Amazon Books
PABST BLUE RIBBON BEER
New York & The $3 PBR
"IT STILL EXISTS" !!!! 2022
2025 update $4 for a PBR at 7B BAR
Still a Great Deal
NEW YORK & The $3 PBR
I wrote this article in 2008, in protest of the ever increasing prices of New York City Cocktails. They were going up. A little too high for my taste, $16, or more. At that price (2008) that meant that if you had 3 cocktails which would be $48, that would be quite a lot. But that wasn't the end of it. You've got to pay sales tax of 8.25%, and then there's a tip for the bartender or server. We're taxing $4 tax, and $10 tip, bringing the Grand Total of your 3 precious cocktails up to $62 Fucking Dollars for 3 measly drinks. That was 2008. Fast forward to 2026 and $16 isn't the price of a high-priced cocktail, but the freaking average. SO you know what that means don't you? That means that it will cost you on average with tax and tip and the price of the cocktails, about $60 or more for 3 cocktails.
Now how about the high-priced ones? I was at the Lobby Bar at the Chelsea Hotel last month, with a good friend. We wanted to have drinks. Guess how much a damn cocktail cost over there? No, not $22! Nor $24. But $29 Fucking Dollars for a G DAMN Cocktail. "What The Fuck" I say. Yes $29 US Freaking Dollars. But that's not the end of it, as you should well know by now. No it's not $87 Fucking Dollars for those damn precious drinks. No, we still have to pay tax and tip. How much is that you want to know. Well, the tax for the Governor comes to $7.20, bring its up to, let us round it out to $94. OK. Now you've got to leave at least 20% gratuity which the bartender (or server) expects, that's $20 right there, bringing your total for 3 cocktails at the Chelsea Hotel to a Whopping fucking $117 "Fucking Dollars" !!! What? Yes just about 120 Fucking precious US dollars for three measly fucking drinks. Haven't we suffered enough? They don't make Good Music anymore! "What The FUCK" ? What the Hell Happened to Music? Now? It all Fucking SUCKS !!! I don't get it? Why don they make good music any more? What's this World Coming to? WTF ??? And Sandwiches? Sandwiches cost $20 and up these days! Yes, "What the Fuck" ??? Again. Everything is out of Whack. Groceries too. Fucking $1,99 a pound for "FUCKING POTATOES" ? WTF?
Well, let me tell you something. I wrote about $3 PBRs and what a Blessing they were in New York City. And the bars that served them. Well thankfully, we do have something to be grateful for when it comes to going out for some drinks (beers) in 2026. In comparison to everything else, the insane prices of cocktails, and a glass of wine at restaurants and bars in New York, there are still a few places left where you can get a "Cheap Beer iN Manhattan." I freaking Miracle if there ever was one! They're not $3 PBRs or Rolling Rocks, but $4 instead, which is pretty damn good, and in comparison to 2008 and today, a $4 beer in 2026, is a much better deal than a $3 PBR in 2008. You can get a $4 Rolling Rock beer at Mialno's NYC most famous Dive Bar) on East Houston Street, or a $4 PBR at the World Famous 7B Horseshoe Bar on Avenue "A" at East 7th Street in New York's East Village. You can also get a $4 beer around the block at "Sophie's" or at the Blue & Gold Bar on East 7th Street, west of 1st Avenue, also in the East Village of New York City.
So there you go Ladies & Gentleman. That's the state of drinking Manhattan in 2026. You can either go to The Chelsea Hotel and get 3 drinks for $120 all in with tax & tip ($40 for 1 drink). Or you can go to Blue & Gold, Milano's, or 7B Bar, and get 3 $4 Beers, and end up just spending $16 all in for 3 Beers, including tax & tip. Which will you choose. I love Dive Bars. It's really all about be with friends, having a good time, and not getting "Ripped-Off" !!!!
Daniel Bellino Zwicke
June 7, 2026 - New York City
READ The ARTICLE BELOW from 2008
NEW YORK & The $3 PBR
Many people are out of work, and many who are working, are taking home Half-as-Much Money or more of what they used to make. People have had to buckle down and give up or curb many things they enjoyed previous to the current state of our economy, which is in almost a Depression Era State.
Yes, everybody says that we are not in a Depression, we're in a recession. Those are the Rich and Well-Off, The 1%-ers talking. To many, the state of our Union and their feelings are of Depression.
So, because of the Terrible State of our Economy you have given up eating out 3 times a week, you buy less clothes, spend less on Entertainment and any number of things. You haven't had a vacation in the past two years, maybe more. You've given up a lot. We all have.
Now when it comes to socializing, going out for a few Beers or Cocktails with some friends, you've had to cut back on that too. But hey, you gotta draw a line somewhere, and everyone is entitled to a few drinks to unwind every now and then, and to be with friends. Yes times are bad, people are hurting, you need your friends more than ever. And having a few Beers or Drinks is one of the most common adult ways to do so. It's natural and part of everyday life. You should be able to have two or three drinks or beers and not have to spend a small fortune doing so. You should be able to have 2 beers for about $10 including tip, and about $16 for tow drinks including tip. That's reasonable. That's what most people pay around America, and even less. But we don't live in America, we live in the greatest City in The World, New York, and Cocktails and Beers here can be oh-so-dear. "Expensive!" Expensive as Hell, "Ridiculously Expensive." It's absurd and outrageous, with many places thinking it's normal and OK to charge $16.00 or more for a measly little Cocktail made by a friggin so-called "Mixologist." Ha!
It's not OK, what's a person to do? So yes, we live in New York, and having a couple cocktails here can be a costly undertaking.. What is a Poor Working Guy or Working Girl to do??? Well Boys and Girls, let's Thank God for that great thing of wonder and the Bars and establishments who so graciously and kindly serve it, The $3.00 PBR, That's right, a $3.oo Beer in The Land of The Over-Priced $16.00 Cocktail, Manhattan, New York, NY..... It's quite Sad, Greedy too, not to mention "Ridiculous Ludicrous and Insane."
Yes, Thank God and let's thank the Kind-Hearted proprietors who serve $3.00 PBR'S or any Beer for just $3 or $4 in a New York Bar. You are doing your fellow man a public service and we thank you for that. Whoever you are, you are to be commended, and Shame-On-You, all those places that serve $14 PLUS Cocktails. "RIP-OFF" !!! Wish the masses would Boycott these places and patronize places like Blue & Gold Bar, 7B, and anyplace who has a heart. Bars that serve 3 and 4 Dollar Beers.
I just have to say, it's great to go to a place like Blue and Gold Bar on East 7th Street and know that you can have 3 or 4 Beers for just $12 to $16, accounting for a Buck a Pop for the Barkeep. Now that's pretty good. I have had the best times hanging at Blue & Gold with some friends. You sit at the Bar or get into a nice comfy booth, drink your Beers ($3 PBR'S), relax, listen to the Music, Chit Chat, and just enjoy, and it's not going to cost you The Shirt Off Your Back.
Yes, you can have 4 Beers, tip included for the price of 1 Rip-Off Drink at one of those Rip-Off Joints. And if you are Dumb enough to have four drinks in one of those places, guess what it's going to cost you? About $75 my friend.
Well, do the Math, and if you can afford $75 for only 4 drinks, God Bless You. And if you can't, you've got an alternative. Right, your local $3.00 PBR Joint. They're a God-Send.
Daniel Bellino Zwicke
Copyright 2008 Daniel Bellino Zwicke
PLACES To GET A $3.00 PBR in NEW YORK
BLUE & GOLD BAR in the East Village, on East 7th Street between 1st and 2nd Avenues. Blue & Gold has long been a favorite of mine ever since I lived in the East Village from 1982 to 1994. It's just a cool ol normal old style bar with a pool table, standard 50's 60's Bar Decor, and Best-of-All $3.oo PBR'S and $6.00 Cocktails. I love it.
7B "HORSESHO BAR"
7B a.k.a. The Horseshoe Bar, also in the East Village, a bastion of cheap and fare prices in Manhattan and Land of The $3.00 PBR and other $3 and $4 Beers. 7B is located on the corner of Avenue B at 7th Street ..
2025 Update - a PBR is now $4, still a great deal, at one of New York's most historical dive bars.
MILANO'S
51 EAST HOUSTON STREET,
NEW YORK NY
One of the last authentic old-school bars in NYC. How old-school? Milano's opened in 1880, and maintains a no-frills comfortably old-fashioned atmosphere.
a $4 PBR
At 7B HORSE SHOE BAR
by Bellino
SINATRA SAUCE
COOK & EAT LIKE FRANK
His FAVORITE ITALIAN RECIPES
PASTA - MEATBALLS - CHEESE CAKE
And MUCH MORE ....
